When recruiting on Twitter, tweet like a marketer

Tim Ahern (@recruitertim) show us that by following 3 steps, you can make your recruiting tweets more visible and consistent:

  1. Add an image, or better yet, include a common theme across multiple tweets.  In this case, Tim attaches custom memes to each tweet in a series of five tweets.
  2. Include a common hashtag (#wdayjobs) for easy grouping, and use a common bit.ly link for easy visit tracking.
  3. Break the rules.  Don’t worry about the best time of the day to Tweet, proper frequencies, or anything.  Start with one post per day, then drop three tweets in a row.  Then go back to one per day.  If the message resonates, the retweets should keep it visible during primetime.
  4. Cross post to LinkedIn.  If your audience sees it twice, that’s a good thing.

Let’s check out Tim’s tweets:

See the above post on LinkedIn

 

See the above post on LinkedIn

See the above post on LinkedIn

See the above post on LinkedIn

See the above post on LinkedIn


See the above post on LinkedIn

Of course, this type of campaign is meant to compliment, not replace, a traditional sourcing campaign. Try folding this into your next sourcing effort and you should see increased engagement from your business and your talent community.

Jubal Ince

Jubal Ince

A recruitment marketing geek based in Portland, Oregon, Jubal Ince is a the Founder and Chief Talent Strategist at HireMob.

More Posts - Twitter - LinkedIn - Google Plus - YouTube