Category: Campaign

Increase Sourcing Productivity – My SourceCon Dallas Presentation

As a Talent Community Manager, I focus on candidate engagement via outbound marketing. I recently traveled to SourceCon Dallas to share tips on how I increase pipeline quantity without sacrificing quality or candidate experience.

This presentation is best viewed in presentation mode. Click the link below to download the PowerPoint file in presentation view:

Click here to download

Please contact me if you have any questions!

Launch a Regional Social Recruiting Campaign for Cheap

I’m always looking for quick and inexpensive ways to post something other than job postings to my social media channels.  This grassroots campaign took me about :30 minutes to kick off, and is nothing more than a bootstrapped combination of bit.ly links, free stock photography, and imgur’s meme generator.

I’ve kicked the campaign off via Twitter.  Next I’ll layer in LinkedIn/FB/Instagram, then involve others from our company.

When recruiting on Twitter, tweet like a marketer

Tim Ahern (@recruitertim) show us that by following 3 steps, you can make your recruiting tweets more visible and consistent:

  1. Add an image, or better yet, include a common theme across multiple tweets.  In this case, Tim attaches custom memes to each tweet in a series of five tweets.
  2. Include a common hashtag (#wdayjobs) for easy grouping, and use a common bit.ly link for easy visit tracking.
  3. Break the rules.  Don’t worry about the best time of the day to Tweet, proper frequencies, or anything.  Start with one post per day, then drop three tweets in a row.  Then go back to one per day.  If the message resonates, the retweets should keep it visible during primetime.
  4. Cross post to LinkedIn.  If your audience sees it twice, that’s a good thing.

Let’s check out Tim’s tweets:

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Join me at Workday as a Talent Community Manager

Check out this video, then email me if you are interested.  If you aren’t a match but know either (a) a recruiter who “gets” marketing or (b) a community manager that has a passion for talent, please tweet and share this!

Are you in London or Paris? If so, check out what I’m working on.

One recruiter’s plea for help in locating top tech talent “across the pond”: