Maximize your online recruiting spend

Every recruiter has one or more favorite job boards they use to post jobs and search resumes.  But job boards are just the tip of the iceberg when it comes to developing a successful and holistic online recruiting campaign.

The first step in developing an online recruiting campaign that maximizes ROI is to assess your current and ongoing needs.  Do you have one opening, or several?  If you have several, do you need to fill all of your spots now or over the course of several months?  Are the positions similar or different?  Are all of the positions in one location or are they in different cities/states/countries?  Only after you’ve mapped out your headcount goals can you start to map out online recruitment strategy and advertising budget.

If your hiring needs are minimal (3 or fewer hires per year), you might get away with posting your jobs on local job boards, or if you have deep pockets you can post to one of the big three national job boards or your newspaper classifieds.  In the current market, this may result in a deluge of unqualified resumes, unwanted follow-up calls, calls from headhunters, etc.  If the positions you are filling are niche, you may want to post to an industry specific job board.  Industry specific job boards are usually a little more expensive but they are highly targeted (quality and volue of response can vary, so ask them how they market their board to job seekers in your industry).  Another way to target by industry is to post the job in relevant groups in LinkedIn.  This is free and targeted, but results can vary and response rate is usually quite slow.

If you have ongoing hiring needs, your online recruitment strategy will be far more strategic and diverse.  A good starting point is to optimize your careers website.  This will be hands down the best investment you can make, as all of your outbound recruiting efforts will drive traffic to this central place.  From there you can capture candidate information and leverage it for future engagement (referral marketing, etc.).  Some key elements to career site optimization are:
– Applicant tracking system compatability
– RSS feeds / Job agents (automatically engages candidates)
– Search engine optimized

Once your careers site is optimized, you can launch your campaign to drive candidates to it.

Jubal Ince

Jubal Ince

A recruitment marketing geek based in Portland, Oregon, Jubal Ince is a the Founder and Chief Talent Strategist at HireMob.

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