Network building with LinkedIn Groups

LinkedIn groups serve many purposes, and if you’re trying to leverage LinkedIn to it’s full potential, you must incorporate groups into your strategy. 

LinkedIn groups are exactly what they sound like, groups of people with similar backgrounds, interests, and experiences.  Anyone can start a group, and groups are often sponsored by service providers, such as the group for users of the Broadbean ATS.  By joining a group, you can join that group’s conversation and connect with other users in that group.  I’ve joined all of the major HR/recruiting groups on LinkedIn, and I participate in their ongoing dialogue somewhat.  The key benefit of joining groups is that it allows you to connect with people that you may not otherwise know. 

To do this, simply click the “add this person to your network” link that appears next to the profile of the individual you want to connect with.  When asked how you know this person, you can choose “from XXX group” from a dropdown menu.  My success rate with this approach is about 90%.

PLEASE NOTE:  The odds of your invitation being accepted will be higher if you do two things.  First, have a complete LinkedIn profile that is relevant to the industry and interests of the person you are contacting.  Second, make your name known beforehand by participating in group discussions.  Recommendations help as well.  Sometimes (not very often in my experience) people will respond to your invitation with “I don’t know this person”.  If you receive too many of those, LinkedIn may revoke some of your privileges.

Jubal Ince

Jubal Ince

A recruitment marketing geek based in Portland, Oregon, Jubal Ince is a the Founder and Chief Talent Strategist at HireMob.

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