Tag: facebook

Maximize your online recruiting spend

Every recruiter has one or more favorite job boards they use to post jobs and search resumes.  But job boards are just the tip of the iceberg when it comes to developing a successful and holistic online recruiting campaign.

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How to permanently delete your Facebook account

I wanted to permanently delete a Facebook account, because I had created multiple accounts and wanted to merge all of my accounts into a single account.  Obviously Facebook doesn’t make this super easy.  If you want to merge or permanently delete Facebook accounts / profiles, here is a straightforward approach to permanently deleting or merging your Facebook account:

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What is recruitment marketing?

Recruitment marketing is the term I use to describe outbound recruitment efforts that involve some sort of advertising or strategic group communication aspect.  Let me explain.

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Forget the job search. Start a business today for $10.

For the first time in a long time, I’m considering working full-time for somebody else.  This is primarily due to the pending acquisition of my company’s largest profit center, but I also want to get off the farm and actually work with people for a few years.  Most people want to quit their office job and start their own business, while I (as usual) am moving in the opposite direction.  As I assume the role of job seeker, I thought I’d share some insight into just how easy it is to start an internet business.


I’ll go on record as saying internet businesses have the highest potential ROI of any business.  You hardly have to invest anything beside time, and you need very little else than a laptop and an internet connection.  Depending on what type of internet business you want to start, most of the components you need are freely available.  Here’s what I recommend:

1) Skip the hosting and web design.  Get a free blogger account and a $10 domain name.
Blogger blogs usually have a URL of something like myblogname.blogspot.com, but you can easily point any domain name at your blog, changing the URL to myblogname.com (or whatever).  Although this is technically blogging software, you can edit it so it looks like a “normal” website.  All of your content will already be optimized for search engines.  Get a domain name from GoDaddy for $10, then map your domain to Blogger.  Boom, no other payments for a year, until you have to renew your domain name.

2) Are you selling content or products?
Most websites are selling one of two things; content or products.  If you are selling content, you are most likely going to be blogging, generating traffic, and monetizing that traffic by selling advertisements on your website.  Use Blogger’s interface to plug in Google AdSense ads on your pages.  Use color combinations and positioning to make them non-intrusive yet still likely to be seen and clicked.  AdSense ads are usually pay-per-click, which means you earn revenue from Google for driving clicks to their ads.

If you’re going to be selling products, the approach is a bit different but can be done just as easily with the Blogger + custom domain approach.  Here’s a sample eCommerce T-shirt selling website I started as a demonstration.  This site acts as a search engine optimized store front for products I created with a free CafePress account.  Again, this is just a demonstration site, but if I were to drive users to it I would earn $5 for each T-shirt I sold, with no inventory to maintain.

Alternatively, you can use your new website to post information about products you actually possess, and use a free PayPal account to process orders.

3) None of this matters unless readers/customers can find your website. 
The best free (besides the time investment) methods of driving traffic is through search engines and social media.  You can read my blog or hundreds of others about how search engine optimization works, and once you master the basics you should be able to get some hits.  The other thing I recommend is blogging about your product/industry/knowledge (lucky your new website has a built in blog), then share links to your posts on social networks like facebook, twitter, and linkedin.  Those links will, I think, be spidered by search engines, and you’ll receive direct traffic from them as well.

Most people think you need thousands of dollars to start a business, but you don’t.  You just need a good idea and $10.

Recruiting on Facebook

I don’t really use Facebook, as I prefer to keep my social network pretty small.  Since I’m somewhat removed from the action, I often wonder if there are opportunities to recruit on Facebook.

Usually I can locate passive candidates pretty readily via LinkedIn, networking, and traditional headhunting, but I’ve been told Facebook can be a decent place to find candidates.  Perhaps by targeting employees of companies, or fans of certain local businesses (depending on the required qualifications) would work on Facebook.  I’ve done quite a bit of recruitment advertising on Facebook, and the targeting capabilities there are fantastic, but in terms of Facebook as a networking tool for passive candidates, I don’t see a ton of value.  If you think I am missing a huge talent pool, please let me know!

Facebook Recruitment Advertising in 3 easy steps

Facebook ads offer a way to target your recruitment ads toward a very precise candidate demographic.  I’ll show you how to show your ad to targeted Facebook users in your area by education, company, and location.

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