Did Arrested Development account for 1.6% of all North American bandwidth on Sunday?

Image from the awesome site bite.ca.

As somebody that has run a web-based business and networked with top cloud talent for the past 6+ years, I couldn’t help but think of the massive flood of traffic Netflix (and their supposed 20 THOUSAND instances of AWS) had to support at the launch of the new Arrested Development season.

In terms of bandwidth, the Sunday at Midnight bulk release of season four was estimated to account for up to 5% of all Netflix traffic.  This other article says Netflix accounts for 32% of all North American bandwidth.  So unless my math is off, Arrested Development was responsible for 1.6% of all North American bandwidth consumption on Monday morning.

I don’t know what the total North American bandwidth consumption is on a typical Sunday night, but I bet it is a lot.

A tip of my cap to the Netflix team that is able to deliver this type of service day in and day out.