Tag: PPC

Remember to bid on your own business name as a PPC keyword

While searching for streaming March Madness games, rather than entering the URL http://CBSsportsline.com (where I have watched the NCAA tournament the past two years), I lazily Googled “cbs sportsline”, expecting to click the first result and watch some hoops.

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Facebook Recruitment Advertising in 3 easy steps

Facebook ads offer a way to target your recruitment ads toward a very precise candidate demographic.  I’ll show you how to show your ad to targeted Facebook users in your area by education, company, and location.

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