Reach passive talent through blog comments

With unemployment in the tech sector near zero, active candidates are hounded by dozens of recruiters as soon as their resume goes public.  While an active candidate sourcing strategy is imperative, passive candidate sourcing removes a lot of that recruiter competition, gives you more control over the process, and (some say) the talent is often better.

But how can we take sourcing beyond cold-calling and Google searches to beat our peers to the best passive candidates?  One simple method is to leave comments containing your jobs URL on blogs that are frequented by your target talent pool.

Here’s an example of how a simple blog comment can inject your jobs into the web browsing habits of passive candidates for free:

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