Tag: twitter

Maximize your online recruiting spend

Every recruiter has one or more favorite job boards they use to post jobs and search resumes.  But job boards are just the tip of the iceberg when it comes to developing a successful and holistic online recruiting campaign.

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Optimize Twitter and LinkedIn Profile Space

I do a lot of recruitment outreach via social media.  I have multiple Twitter accounts (@jubal_ince and @mscloudjobs), send about 100 LinkedIn InMails per day, and post heavily to LinkedIn groups, LinkedIn Answers, and I’m using Quora more and more.  This drives a lot of passive views of my social media profiles, so I make sure to optimize that space.

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Find local candidates on Twitter

I use Twitter to market some of my websites, and for general mass distribution of posts, but until now I’ve not found it to be the most effective recruiting tool.  I’ve found a few good ways to recruit with Twitter, and I’ll be sharing them in the coming weeks.  This first post focuses on finding local candidates, and it is pretty easy.

To search Twitter by location, simply add near:Seattle (any city or zip code will work) to your search string.  So a query for Sharepoint near Seattle would result in something like below.  This will show you who is talking about Sharepoint near Seattle. These folks may not necessarily be Sharepoint experts, but it is a large enough part of their life to tweet about, so they either possess some level of expertise or know somebody who does.

Forget the job search. Start a business today for $10.

For the first time in a long time, I’m considering working full-time for somebody else.  This is primarily due to the pending acquisition of my company’s largest profit center, but I also want to get off the farm and actually work with people for a few years.  Most people want to quit their office job and start their own business, while I (as usual) am moving in the opposite direction.  As I assume the role of job seeker, I thought I’d share some insight into just how easy it is to start an internet business.


I’ll go on record as saying internet businesses have the highest potential ROI of any business.  You hardly have to invest anything beside time, and you need very little else than a laptop and an internet connection.  Depending on what type of internet business you want to start, most of the components you need are freely available.  Here’s what I recommend:

1) Skip the hosting and web design.  Get a free blogger account and a $10 domain name.
Blogger blogs usually have a URL of something like myblogname.blogspot.com, but you can easily point any domain name at your blog, changing the URL to myblogname.com (or whatever).  Although this is technically blogging software, you can edit it so it looks like a “normal” website.  All of your content will already be optimized for search engines.  Get a domain name from GoDaddy for $10, then map your domain to Blogger.  Boom, no other payments for a year, until you have to renew your domain name.

2) Are you selling content or products?
Most websites are selling one of two things; content or products.  If you are selling content, you are most likely going to be blogging, generating traffic, and monetizing that traffic by selling advertisements on your website.  Use Blogger’s interface to plug in Google AdSense ads on your pages.  Use color combinations and positioning to make them non-intrusive yet still likely to be seen and clicked.  AdSense ads are usually pay-per-click, which means you earn revenue from Google for driving clicks to their ads.

If you’re going to be selling products, the approach is a bit different but can be done just as easily with the Blogger + custom domain approach.  Here’s a sample eCommerce T-shirt selling website I started as a demonstration.  This site acts as a search engine optimized store front for products I created with a free CafePress account.  Again, this is just a demonstration site, but if I were to drive users to it I would earn $5 for each T-shirt I sold, with no inventory to maintain.

Alternatively, you can use your new website to post information about products you actually possess, and use a free PayPal account to process orders.

3) None of this matters unless readers/customers can find your website. 
The best free (besides the time investment) methods of driving traffic is through search engines and social media.  You can read my blog or hundreds of others about how search engine optimization works, and once you master the basics you should be able to get some hits.  The other thing I recommend is blogging about your product/industry/knowledge (lucky your new website has a built in blog), then share links to your posts on social networks like facebook, twitter, and linkedin.  Those links will, I think, be spidered by search engines, and you’ll receive direct traffic from them as well.

Most people think you need thousands of dollars to start a business, but you don’t.  You just need a good idea and $10.

My thoughts on auto DMs on Twitter

I’m not a Twitter “power user”, so I don’t receive many direct messages (DMs).  When I do, I pretty much immediately click through the email notification to read it.  Most of the time it is an automated DM, saying something like “thanks for the follow, check out my website.”  If it is relevant, I’ll check it, and send a (non automated) DM reply letting them know who I am, and what I do.  In the rare instance I get a unique DM (“read your blog, saw you know this person, etc.”), it really stands out and prompts a more detailed DM from me, and hopefully a more close relationship.

I read a lot about automated DMs, and most people don’t like them.  I think they can be abused, but I don’t see a lot of that, because I’m selective of who I follow.  I don’t automatically follow everybody who follows me.  Rather I look at their profile, see if there is relevance to what I do, and follow them if there is common bond.  By not auto-following everybody, I don’t open myself up to spammers.

I always thought of Twitter as a killer app because it can be “spam free email” if used strategically.  By only accepting DMs from people you follow, you can’t receive junk DMs from random spammers.  That leaves the occasional auto DM as less of a nuisance, and maybe even a bit of a positive.